A Multi Method Exploration of Marketing Factors that Can be Used to Improve Access to Healthy Foods and Increase Healthy Food Consumption
摘要截稿:
全文截稿: 2020-07-31
影响因子: 3.608
期刊难度:
CCF分类: 无
中科院JCR分区:
• 大类 : 医学 - 2区
• 小类 : 行为科学 - 2区
• 小类 : 营养学 - 2区
Overview
Manuscripts are being solicited for an upcoming special issue of Appetite devoted to the relationship between food, marketing efforts (broadly defined), and consumer and societal well-being.
Consuming food is an essential part of a person’s daily functioning. Recently, Marketing researchers have started to shift from a paradigm of viewing food as health – wherein food consumption is explored from a paternalistic perspective – to an integrative approach of food as a factor that impacts well-being (Block et al., 2011). This research recognizes the more holistic role food plays in consumers’ lives as it relates to broader individual and societal barriers (e.g., when healthy food is not accessible; Scott & Vallen, 2019). Using this lens, it is possible to explore the role of marketing in improving well-being (e.g., by studying factors that can be used to increase fruit or vegetable intake, attenuating factors that hinder healthy food consumption, or examining the symbolic meanings behind meals).
We welcome novel empirical research from both positivist and interpretevist paradigms that addresses outcomes traditionally associated with health in the food domain (e.g., dieting, obesity, food consumption, food evaluation) as well as less considered food outcomes that impact consumer or social outcomes (e.g., sociocultural influences on food consumption, sustainable food choices, fair-trade or “ethical” food choices). We also welcome research on traditionally understudied groups, such as research exploring how people with food allergies or food intolerances make food choices or process food labels or how people from developing nations navigate the food marketplace. We therefore anticipate this call will broadly appeal to academics in Marketing (Consumer Psychologists and Consumer Culture Theorists). Although the journal traditionally focuses on food consumption, beverage choice/consumption is also relevant.
In sum, we encourage submissions from all research paradigms with rigorous methods and a solid conceptual background to submit their work. Because the special issue's theme is marketing's influence on consumer well-being in the domain of food and drink consumption, the influence of marketplace forces and implications to policymakers and/or marketing practitioners should be clear.
Below is a list of possible topics that could fit this issue:
The influence of social class and habitus on food consumption
Dieting/Restrained eating and well-being
The role of identity in food consumption
Practices and rituals related to food consumption
Drivers of sustainable/ethical food choices
Influences of ethnicity or gender/sex and food consumption
Consumer response to food-related policy
Consumer responses to novel products (e.g., Beyond Burger and other meat alternatives)
Responses to food marketing/advertising or food labeling
Food consumption assemblages
Responses to food “processing” (e.g., GMO)
Resistance and assimilation among immigrant populations and their influence on food consumption
Healthful/Unhealthful eating and children
Poverty/food insecurity and food consumption
Food consumption/evaluation for those with food allergies, food intolerances, or more severe medical conditions (e.g., Chron’s, Celiac disease)