Call for Papers PRODUCT-SERVICE INNOVATION SYSTEMS: OPENING-UP SERVITIZATION-BASED INNOVATION TO THE MANUFACTURING INDUSTRY
• 大类 : 管理科学 - 1区
• 小类 : 工程：工业 - 1区
• 小类 : 运筹学与管理科学 - 2区
With the turn of the 21st century, scholars and policy-makers have witnessed a drastic shift in the way through which manufacturing businesses generate value-added. In this sense, manufacturing competitiveness increasingly relies on the successful implementation of product-service innovation (PSI) (Tongur and Engwall, 2014; Cusumano et al., 2015; Tietze et al., 2015), defined as servitization strategies that materialize in new ‘ways to do business’ by adding advanced services to the internal value chain (Baines et al., 2017; Rabetino et al., 2018; Visnjic et al., 2018).
PSI can be seen as conduit mechanisms that contribute to develop innovation capabilities, and related research has primarily focused on how manufacturing businesses develop advanced services in-house (Cusumano et al., 2015; Bustinza et al., 2019). Nevertheless, many manufacturing businesses do not have the capacity to internally realize the potential benefits of PSIs. Recent studies have therefore invoked increased inter-industry collaborations to stimulate servitization-based innovations (e.g., Landry et al., 2013; Lafuente et al., 2017). These innovation processes imply the development of an external hybrid value chain, a process that we link to the development of a product-service innovation (PSI) system.
Although research has evaluated PSI strategies from different angles conceptually and empirically (see, e.g., Baines et al., 2017; Rabetino et al., 2018; Visnjic et al., 2018), various aspects related to external PSI systems remain unaddressed. The primary objective of this special issue is to provoke scholarly debate that contributes to the understanding of the connection between internal PSI and the innovation trajectories of manufacturers, as well as of the mechanics underlying external PSI systems—its formation, evolution and performance.
At the business level, manufacturers must decide between in-house and outsource service-solutions. As part of a strong product-service innovation system, PSI research has the opportunity to produce further insights on how manufacturing businesses capitalize on service-augmented products (Baines et al., 2017; Rabetino et al., 2018). This is a core aspect of this special issue. Because the integration of services in-house has considerable risks (Benedetti et al., 2015) manufacturers increasingly demand for externalized knowledge-based services (Santamaría et al., 2012; Baines et al., 2017), seeking to re- structure their strategy as they pursue product-service innovations as well as superior competitive advantage. Existing work suggests that PSI is conducive to higher innovation levels (Tongur and Engwall, 2014; Visnjic et al., 2018; Bustinza et al., 2019). However, little is known about PSI from an innovation management perspective. In this sense, further analyses of how different types of collaborations (e.g., outsourcing, strategic alliance) influence the innovation-driven outcomes of PSI strategies constitute a challenge to researchers interested in this mostly unaddressed issue.
From an industry perspective, recent work suggests that the economic outcomes of PSI systems go beyond service-augmented product portfolios (Tongur and Engwall, 2014; Rabetino et al., 2018). The presence of strong cross-industry collaborations throughout the hybrid value chain has been associated with superior servitization-based innovations for manufacturers (Arnold et al., 2016; Lafuente et al., 2017). In this case, the challenge for researchers is to further scrutinize the industry-related mechanisms driving PSI systems, including, for example, the direct test of the innovation and productivity patterns of PSI systems with high and low degree of cross-industry interactions.
This argument line is coherent with voices claiming that, in the current business landscape, manufacturers’ performance is more connected to product-service innovation systems. Therefore, can we argue that successful PSI is the outcome of operational specialization? Or, to the contrary, is the development of efficient collaborations between manufacturers and other economic agents (e.g., KIBS) the key driver for a sustained competitive advantage in the knowledge-based economy? The debate is open, and much still needs to be analyzed in the innovation management field to verify these questions. This is one of the key cornerstones of this special issue.
Product-service innovation has been traditionally linked to the operations of large manufacturing businesses; however, the adoption of service-augmented products is an increasingly popular strategy followed by manufacturing businesses seeking superior competiveness in the knowledge-based economy, regardless their size (Crozet and Milet, 2017; Lafuente et al., 2017). PSI systems allow resource-constrained manufacturers to access the value-adding benefits of servitization-based innovations. In this Special Issue we call for studies that address the potentially innovation stimulating effect of participating within PSI systems for manufacturing SMEs.
Following this rationale, we argue that strategy makers need to design and implement service reforms in order to increase manufacturing resilience and competitiveness. Overall, this special issue aims:
From a business perspective, the issue pursues a better understanding of the mechanisms that explain the formation of servitization-based innovations through hybrid value-chains connecting different economic agents. In doing so there is an expectation to advance scholarly knowledge on PSI systems and provide recommendations for strategy makers.
From an industry perspective, this issue aims to provide a greater understanding of the operational fit between the different actors within the PSI system (e.g., KIBS and manufacturers). In particular this issue seeks to unveil whether PSI engagement reinforces the resilience of manufacturing businesses in the knowledge-based economy.
The proposed special issue for Technovation therefore invites novel and original contributions connected to, but not be limited to, the following topics:
What are the mechanisms and outcomes of product-service innovation systems, in terms of innovation management practices?
What strategic choices underpin product-service innovation systems: in-house development or collaborations among actors within the PSI system via outsourcing, strategic alliances, fusions or mergers & acquisitions?
Do product-service innovation systems generate superior innovation performance at business level?
Economic assessment of the impact of hybrid value chains on industry performance in settings with different levels/types of servitization.
Does the PSI system configuration offer opportunities for manufacturing SMEs to outsource value- adding services? Is local entrepreneurship a decisive aspect that explains differences in the adoption of PSI among manufacturing businesses?