Looking Back to Look Forward: Setting Future Research Agenda for International Business Studies
The globalization of production and consumption has brought about several challenges, as the pace of globalization is different across markets (Buckley & Ghauri, 2004). Consequently, the scope of international business studies has expanded and the volume of business has gathered momentum with the establishment of organizations such as the World Trade Organization (Paul, 2015), the increased internationalization of new businesses and SMEs, and the emergence and of (micro)multinational enterprises from the developing countries. Firms need to possess and gain certain capabilities in order to be drivers in the foreign markets (Ghauri et.al, 2016).
In this context, it is important to recognize that well-performed, comprehensive and extensive literature reviews (Frank and Hatak, 2014) on different scholarly topics/areas generally falling under the international business (IB) stream help identifying the research gaps and set future research agenda to provide clear directions for further research and to make sure that the IB stream is no running short of exciting ideas for the future.
Based on the above, we call for literature reviews with research agenda on different international business-related areas such as (but not limited to):
- Foreign direct investment (FDI) and MNEs
- Gradual vs. early and rapid internationalization
- Born global models/International new ventures/Micro-multinationals
- International/export marketing in developed countries.
- International Marketing strategies for emerging markets
- Outward/inward FDI from/in emerging economies
- Internationalization opportunities and challenges for SMEs
- International market selection and foreign entry mode research
- Cross border mergers and acquisitions (M&As)
- Global outsourcing of manufactures and licensing
- Global Outsourcing of services
- Emergence of BRICS and other developing countries and their relevance for IB
- Global brand management and consumer behaviour
- Cross-cultural issues
- International Negotiation and related topics
- International retailing
- Impact of organizations such as WTO
- Free Trade Agreements and Regional Trade Blocks- Antecedents and Consequences
Both systematic and narrative reviews as well as meta-analyses are welcome. At least 25% of the paper, however, should be dedicated for developing future research agenda with reference to theory, methodology and context. Potential contributors are recommended to take into account the following issues at developing their review papers:
Relevance: The manuscript should thoroughly review a significant and important research area within the international business.
Scope: Papers of broad interest to international business scholars worldwide in a variety of specialty areas are greatly preferred.
Future Work: The review should convey important implications for future international business and management scholars and practitioners.
Contribution: Reviews should be ideally on topics for which no recent reviews exist and needs to emphasize how the review will contribute to future knowledge in that area.
Some recent examples of the most downloaded/cited review articles on different International Business topics are: