International Workshop on Big Data for Marketing Intellegence and Operation Management
摘要截稿:
全文截稿: 2019-11-01
开会时间: 2019-12-09
会议难度:
CCF分类: 无
会议地点: Los Angeles, USA
Overview
Research topics included in the workshop
Big data revolution in marketing analytics
Search engine optimization and marketing
Online advertising
Automated bidding and real-time bidding
GDPR and ethics topics for marketing
Deep learning and artificial intelligence in marketing
Marketing bots and automated customer service systems
Big data for audience and targeting intelligence
Online auction and price optimization
Best practice in infrastructure for big data empowered CRM
Customer profiling and consumer decision journey
Big customer data visualization application
Big data opportunities in CRM strategy
Customer sentiment and text mining
Online marketing tools for campaign management and ads distribution